What ‘Ghostbusters’ Taught Me About Entrepreneurship

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I think we can all agree that throughout the rich and vast history of cinema, one film stands out among the rest.  Forget about Citizen Kane or Casablanca.  I’m referring of course to the 1984 classic, Ghostbusters.  In addition to being my favorite movie of all time (Fun fact: when I was five years old I insisted that my mother refer to me exclusively as Peter Venkman), I’ve ... [Continue Reading]

The psychology of entrepreneurship: have you got what it takes?

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Being an entrepreneur can feel like a rollercoaster ride. One with steep highs and lows, moments of intense adrenaline, exposure, disorientation and occasionally the sense that you've somehow arrived back where you started. If your experience of being an entrepreneur includes moments of vulnerability, doubt, guilt, fear, and anxiety, the good news is – you're doing it right. ... [Continue Reading]

The Makings of a Great Startup Name: 6 Tips

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What you call a new venture can very well turn out to be one of the most important decisions you will make in the early days of a company. The business name will dictate which Web domain you can register, your trademark, and how people identify what you do. So while the R.E.M. approach might work on the rare occasion--the band reportedly opened a dictionary and picked the ... [Continue Reading]

Building Your Brand or Startup Company Requires This Type of Person

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If you are a small company or brand looking from a startup to an established entity then you need to find people who know how to build. Not physical building, but business and brand building. One of the biggest mistakes I made early on as a small sport athlete looking to build myself into a brand was partnering with companies and people who had only worked with big brands or ... [Continue Reading]