Creating Insight-Driven Experiences to Build Brands

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A buzz-worthy and breakthrough ad campaign can seem like pure magic, belying the rigor behind the concept's creation: Account planners and strategists have already thoroughly mined the psyches of their target audience to unearth insights. And creative team members have incorporated these insights as the foundation that informs their ideas. However, this same level of rigor ... [Continue Reading]

How to Build a Successful Startup and Keep It Afloat

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The business world is in a constant state of evolution. From fledgling startups to well-established ventures, companies today need to be ready to pivot as unpredictable markets could demand a shift in a business model. At times, it can seem difficult (even impossible) to weather these extraneous forces -- especially as a new venture. Here, tips on how to start your company ... [Continue Reading]