How To Determine If Your Business Is A “success”

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“Success” is among the most overused words when it comes to talking about business. I’m guilty of using this word. But I’ve come to realize that using the word “success” to measure or describe our business puts a lot of pressure on us to achieve certain things, and if we don’t, we feel like we failed in some way. How we define success is personal and yet too often we compare ... [Continue Reading]

5 Simple Ways To Create An Online Business Map For Your Startup

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You’ve got a great business model. You’re offering the kind of product or service people will absolutely love and, more importantly, pay money to receive. You know how to practice outstanding customer service. You’re ready to make some money. And yet, all of that won’t matter if customers can’t find your place of business. The simple fact of the matter for brick-and-mortar ... [Continue Reading]

Creating Insight-Driven Experiences to Build Brands

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A buzz-worthy and breakthrough ad campaign can seem like pure magic, belying the rigor behind the concept's creation: Account planners and strategists have already thoroughly mined the psyches of their target audience to unearth insights. And creative team members have incorporated these insights as the foundation that informs their ideas. However, this same level of rigor ... [Continue Reading]

Building Your Brand or Startup Company Requires This Type of Person

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If you are a small company or brand looking from a startup to an established entity then you need to find people who know how to build. Not physical building, but business and brand building. One of the biggest mistakes I made early on as a small sport athlete looking to build myself into a brand was partnering with companies and people who had only worked with big brands or ... [Continue Reading]

How to Build a Successful Startup and Keep It Afloat

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The business world is in a constant state of evolution. From fledgling startups to well-established ventures, companies today need to be ready to pivot as unpredictable markets could demand a shift in a business model. At times, it can seem difficult (even impossible) to weather these extraneous forces -- especially as a new venture. Here, tips on how to start your company ... [Continue Reading]