3 reasons you shouldn’t outsource your startup, and what to do instead

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One of my favorite things to do is to help others who are at an earlier stage of the startup journey. I had a lot of false starts before Buffer. I enjoy sharing my lessons from those failed attempts, and I also enjoy getting my mind back into those early days challenges, now that Buffer is almost 5 years old. In the last week, I’ve had 5 sessions (typically around 30 ... [Continue Reading]

Attack Of The Angry Support Staff

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I’ve had occasion over the last year to write about digital supply chain security more than a few times (1, 2, 3). There are the aspects of outsourcing helpdesk functions, code development, millions of interconnects with partners. There is no shortage to how wide the attack surface for your organization can spread in short order if not properly protected. Case in point, ... [Continue Reading]

This Small Change to Your Work Routine Will Make You Happier

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A simple switch of location can significantly boost happiness at work, according to a new survey. Everyone wants to be happier, and there are plenty of ways to accomplish that goal, from spending some serious time with a shrink to a five-minute meditation practice. But perhaps the simplest way to enhance your happiness at work is simply to change where you work. That's ... [Continue Reading]

How To Make Your Business Sound Unique

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“Wow. Everybody and their sister seems to be a ________ these days.” (Fill in the blank with life or health coach, marketing expert, blogger, etc.) The moment we dive into a new field or industry and get to know the competitive landscape, it’s almost inevitable that we have these kinds of thoughts. Doubt and fear quickly follow as we wonder, “How on earth am I going to ... [Continue Reading]

Top Marketing and Sales Trends to Watch Out for the Rest of This Year

Businessman removing a small rectangular wooden sign saying - Marketing - from the pocket of his suit jacket in a branding, contact information and advertising concept, close up of his hand.

In order to ensure long term viability in your business, you have to always be increasing your sales. And to keep making that literal or proverbial cash register ring, you need to have your nose to the ground keeping up with what makes a prospect turn into a paying customer. Whether it be in retail, ecommerce, or services; customers across all industries inherently make ... [Continue Reading]