Top Marketing and Sales Trends to Watch Out for the Rest of This Year

Businessman removing a small rectangular wooden sign saying - Marketing - from the pocket of his suit jacket in a branding, contact information and advertising concept, close up of his hand.

In order to ensure long term viability in your business, you have to always be increasing your sales. And to keep making that literal or proverbial cash register ring, you need to have your nose to the ground keeping up with what makes a prospect turn into a paying customer. Whether it be in retail, ecommerce, or services; customers across all industries inherently make ... [Continue Reading]

Forget Profit. Here’s What Really Makes an Entrepreneur Happy


Money doesn't buy happiness. And neither does being your own boss, apparently. To what extent an entrepreneur feels satisfied (or unsatisfied) on the job has to do with a variety of subtler factors, according to a recent Wall Street Journal article, which parsed key studies in psychology and economics conducted over the past few years. Sure, revenue and profit margins tell ... [Continue Reading]

7 Reasons Creative People Don’t Talk about Money


Creative people have a love/hate relationship with money. We love it, because – well, who wouldn’t want it? But we also hate it, avoid dealing with it, and avoid even talking about it. Here are some of the reasons why. 1. We Think It’s Not Important And of course we’re right. There are more important things in life than money – love, art, justice, world peace and coffee ... [Continue Reading]

Scaling By “Delegation” Isn’t Good Enough


Founding a company is a selfish act. It will consume every waking moment for the next 1-10 years. It’s an act of defiance and irreverence towards competitors and the status quo. That matches well with the life of a 20-something — fueled by the energy of youth, too young to be jaded, with no financial or social dependents. Not all selfish acts are bad ones! Young founders may ... [Continue Reading]