The psychology of entrepreneurship: have you got what it takes?

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Being an entrepreneur can feel like a rollercoaster ride. One with steep highs and lows, moments of intense adrenaline, exposure, disorientation and occasionally the sense that you've somehow arrived back where you started. If your experience of being an entrepreneur includes moments of vulnerability, doubt, guilt, fear, and anxiety, the good news is – you're doing it right. ... [Continue Reading]

Young entrepreneurs pitch their business plans for investment panel in LaPlace

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Dressed and poised like business professionals, eight chief executive officers from the River Parishes took to the stage April 21 in the John L. Ory Magnet School auditorium in LaPlace. In only six minutes, each CEO articulately presented his or her business plan for a panel of investors. With the hope of getting start up money from the potential investors, the CEOs pitched ... [Continue Reading]

The Makings of a Great Startup Name: 6 Tips

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What you call a new venture can very well turn out to be one of the most important decisions you will make in the early days of a company. The business name will dictate which Web domain you can register, your trademark, and how people identify what you do. So while the R.E.M. approach might work on the rare occasion--the band reportedly opened a dictionary and picked the ... [Continue Reading]

Building Your Brand or Startup Company Requires This Type of Person

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If you are a small company or brand looking from a startup to an established entity then you need to find people who know how to build. Not physical building, but business and brand building. One of the biggest mistakes I made early on as a small sport athlete looking to build myself into a brand was partnering with companies and people who had only worked with big brands or ... [Continue Reading]